Building Financial Foundations Through Real Experience

We don't teach from textbooks. Our approach to financial education grew from watching countless entrepreneurs struggle with the same challenges—and finding what actually works in the real world.

Collaborative financial planning session showing hands-on learning approach

Context-First Learning That Sticks

Most financial courses dump information and hope something sticks. We start with your actual business situation—the numbers you're already looking at, the decisions keeping you up at night.

Every concept gets introduced when you need it, not because it's next in the curriculum. You learn cash flow analysis when you're facing a supplier payment decision. You understand profit margins when you're pricing a new service.

  • Start with real business scenarios from your own operation
  • Build understanding through immediate application
  • Connect financial concepts to decisions you're already making
  • Progress at a pace that matches your business complexity

Three Pillars That Shape Everything

These aren't just teaching principles. They're the framework that emerged from years of watching what actually helps entrepreneurs make better financial decisions.

01

Practical Over Perfect

We care more about giving you tools you'll actually use than teaching you every accounting standard that exists. The goal isn't to make you a qualified accountant—it's to help you understand your numbers well enough to make confident choices.

02

Pattern Recognition

Financial literacy isn't about memorizing formulas. It's about recognizing patterns in your business data. We help you see the signals that matter—the ones that tell you when to invest, when to pull back, when something needs attention.

03

Incremental Mastery

Nobody becomes financially confident overnight. We build your capability in layers—starting simple, adding complexity only when you're ready. Each new concept builds on something you've already used successfully.

How It Works

Learning Through Your Actual Numbers

Theory matters, but context matters more. Our sessions use anonymized versions of real business scenarios—often drawn from situations our participants are currently navigating.

You'll work with profit and loss statements that look like yours, cash flow challenges similar to what you're facing, pricing decisions that mirror your market. This isn't simulation—it's preparation for choices you'll make next week.

Case Study Analysis

Break down real business situations to understand what the numbers reveal and what they hide

Decision Frameworks

Build mental models you can apply when facing financial choices in your business

Pattern Libraries

Develop recognition skills for common financial signals and warning signs

Business owner reviewing financial documents with practical application focus

Who Guides Your Learning

Our teaching team combines decades of practical business experience with genuine passion for helping entrepreneurs understand their finances. They've been where you are.

Portrait of Lachlan Pemberton, business finance educator

Lachlan Pemberton

Founder & Lead Educator

I spent fifteen years building and selling three businesses before I really understood my own financials. Now I help others skip that learning curve—or at least shorten it significantly. The goal isn't to turn you into an accountant. It's to help you read the story your numbers are telling.

Portrait of Rhys Dunleavy, entrepreneurial finance specialist

Rhys Dunleavy

Workshop Facilitator

The entrepreneurs I work with don't need more complexity—they need clarity. My background in scaling businesses taught me that financial confidence comes from understanding a few key metrics deeply, not from knowing everything superficially. That's what we focus on here.

Ready to Build Financial Confidence?

Our next cohort starts September 2025. Spaces are limited to maintain the practical, hands-on nature of our approach.

Express Your Interest